Why Is Medium Is The Massage Essay - 1528 Words

Why is Medium Message? Marshall McLuhan, a technological determinist, says in his book ‘Medium is the massage’ that the most widespread modern media influence how humans think, act and perceive the world around them. He states that the medium significantly influences the message that people will receive, and thus, the same message is perceived by the same individual in several ways if he receives them in a different way. The expression the medium is the message means that recipient receives messages in different ways depending on how they are presented to him. The message of any medium or technology is the change of scale, rhythm or pattern it introduces into human life. Society determines the medium in which the message will be transmitted (McLuhan). Society is responsible for both the transmission and reception of messages. Technology does not determine, but rather provides another way of people expressing. The effectiveness of journalistic message depends on the nature of relations between the three aesthetic terms, defining integrity of the text: the author, the words, and the genre. Only appropriately chosen format of presentation, its stylistic means, structuring, actually chosen words, and author’s charisma, which appears through the text, ensure the success of the perception of the author s position and the creating public opinion. Media and Globalization Mutual Impact On a global communication space, not only is the globalization of the mass media tendency anShow MoreRelatedEssay about Benefits of Massage Therapy998 Words   |  4 Pagesbeen among people against massage therapy is that massage is not of any use in medical terms, it is just brought forward by elite people for relaxing. This argument is completely false because it has been proved by scientists that massage therapy has been one of the major methods for treatment for more than 2000 years. More over massage therapy has much positive significance. This therapy in massage parlors and spas also has important significance. Undoubtedly, massage therapy is used to make peopleRead MoreThe Supernatural Model of Abnormal Behaviours Essay1087 Words   |  5 PagesOver many years, people have been inquisitive about abnormal behaviours within their societies and beyond. A typical question pertaining to these behaviours is, â€Å"why is he behaving this way.† According to DSM-IV-TR, abnor mal behaviour is defined as a person who experiences behavioural, cognitive or emotional dysfunction, associated with distress and atypical in his cultural context (Barlow, Durand, 2009). However, the quest for answers and remedies has drifted people from scientific models to traditionalRead MoreThe Medium Is The Message958 Words   |  4 PagesIn Marshall McLuhans, the Medium is the Message, he claims that the medium is more important than the message. I agree with his statement that the medium is more important that the message, because it is not what we say it is how we say it that matters most. The words we use are not as important as the way we choose to say them. I think that sometimes it can seem that what people are saying can be more important but it truly is how it is being perceived that is the most important part of the messageRead MoreIndian Head Massage Assignment2161 Words   |  9 PagesIndian Head Massage Assignment 1. Explain the organisations service times for Indian head massage and the importance of completing the service in a commercially viable time. A. An Indian head massage should take 45 minutes, if the treatment is completed under the viable time, the client will feel like they’re not getting their moneys worth or the best out of the treatment, it also prevents times wastage and ensures that an effective appointment is in place. 2. Explain how to set up the work areaRead MoreEssay about Provide Body Massage5706 Words   |  23 Pagesventilation. c. Why is it important to not discriminate against clients with illnesses and disabilities? As a provider you have a legal responsibility to ensure clients are not discriminated against on the ground’s of disability. You cannot provide a lesser standard. They are protected by The Disability Discrimination Act (DDA) 1995 d. At what age is an individual classed as a minor and how does this differ nationally? A minor is someone under the age of 16. e. Why is it important toRead MoreThe Medium Is The Massage2296 Words   |  10 PagesThe Medium is the Massage. When reading this title it has both a physical and mental effect on people of todays society hence what happens when a person accidently reads the word â€Å"massage† as message. Marshall Mcluhan, the author of The Medium is the Massage, has so much meaning in his novels title. Almost everybody who reads his book would not think much of the title at all, but with just those 5 words he teaches a whole new way to view things. He states that the medium is the message and the messageRead MoreThe Common Reasons Of Lao Illness Essay1399 Words   |  6 Pageswhen being seen by US providers. Both Buddhist Laos and Hmong Christians maintain a belief in a frightened caused illness. Or symptoms of an illness that can occur after a traumatic and frightful event. Massage, soul-calling, and/or prayer by a priest or shaman can be used as technical treatments. Why the Hmong believe that illnesses can be naturally occurring, the belief of the underlying cause is due to an imbalance in their metaphysical surroundings. A general similitude would be the American familiarityRead MoreSwot Analysis Of Carolinas Therapeutic Spa1615 Words   |  7 Pagesat Carolina’s Therapeutic Spa are: †¢ Medical treatment performed by medical licensed practitioner - Injections - Botox - Laser treatment - Scar revision - Fillers †¢ Face treatment - Peels - Dermabrasion and Microdermabrasion †¢ Waxing †¢ Dry sauna †¢ Massages †¢ Body treatments - Body wraps †¢ Nails treatments - Pedicure and manicure Situational Analysis Situational analysis is a collection of methods that managers uses to analyze a business internal and external involvement to understand the organizationRead More I Am Deaf Essay1177 Words   |  5 Pagesdon’t know if I am more nervous because I am not really deaf and I feel guilty or because I am different from the other customers and I will be labeled as disabled. I am not looking forward to placing my order. I order a medium decaf coffee by holding up a notebook with the phrase â€Å"Medium Decaf Coffee, Please.† The young man at the counter does a quick transformation from a confident good looking guy to a bumbling embarrassed guy. He says,† yes sir† three or four times. He spends a long time giving changeRead MoreIs All Media Exist? Invest Our Lives With Artificial Perceptions And Arbitrary Values ``1280 Words   |  6 Pagesartificial perceptions and arbitrary values†. (Marshall McLuhan) Introduction of text 1: The truth in media has so influenced in every aspect of life and it lives with us like it is a part of our culture as McLuhan mentioned in the essay The Medium is the massage. Introduction of text 2: Catherine bush stated in the essay It’s all real, but it’s not all true, we should read fiction as fiction not as an autobiography of the writer as it creates the autobiographical fallacy. Introduction to text 3:

What is reality Free Essays

There is a number of views on reality, which can be generally divided into two categories: idealism and realism; the former the co-presence of consciousness and object a source of interdependence between existence and consciousness, whereas the latter questions the very interdependence. In fact both the findings of psychological research and the very existence of existence (the justified tautology) demonstrate that reality is basically independent upon human consciousness unless the unity of apperception in phenomenological meaning is developed. The basic ontological premise of idealism is the following: human-being thinks, therefore they exist, as a result, they construct reality within their consciousness. We will write a custom essay sample on What is reality? or any similar topic only for you Order Now Therefore, logos is the foundation of reality and thus fabricates the internal human existence on the basis of specific information, received by consciousness-driven senses; in this sense, consciousness and the presence of the object are simultaneous, therefore, if the person is not aware of the fact that there is a stone behind their back, the stone actually does not exist. Realists, in turn, ground their argument on the premise that individuals are not merely conscious (as a fact0, but also conscious of something ( as a process), so the reality definitely existed before the interaction between human cognitive apparatus and the concrete object takes places. Hence the realist account of the above mentioned relationship can be formulated as â€Å"Human-being exists and therefore has objective physical substrates for thinking, so consciousness is shaped by reality†. As one knows the 20th century neuropsychological research suggests that intelligence is a faculty that relates to certain brain structures, so the process of thinking refers to the construction of new links between neurons on the basis of the information deriving from sensory input. The fallacy of idealism with inherent subjectivism can be illustrated using the situation of John Kennedy’s murder. A crowd of people observing the ceremonial arrival of the Kennedies suddenly see the President falling and dying of the wounds, definitely caused by firearm. Given that people actually do not see the murderer, they should believe firearm injuries appear by themselves, as they are not able to notice either the bullet or the assassin. Nevertheless, nobody of them ever faced such cases, so there are certain common traits in each person’s experiences, which are subsequently objectified. In addition, individuals have similar structure of senses and algorithm of sense perception, as they see the same picture and basically interpret it in the same way as the public assassination. If the consciousness was the foundation of existence, there should be striking differences between the internal realities, crafted by each individual observer. In this sense, it would be also useful to remember Kant’s transcendental idealism whose intrinsic goal is the explanation of the transition from consciousness to the highest form of thinking about one’s existence. In fact, the scholar positions transcendence as Quaestio Juris (Heidegger, 1997), or the basic human entitlement that results from the inherent responsiveness to the perception of objects. In this sense, the author actually objectifies the subjective, positions human characteristic into the objective context of social norms and rights. Therefore, the pure subjectivism, suggested by idealism, can not exist without the so-called â€Å"common ground†, or acceptance of objective rules, when speaking in phenomenological terms. In this sense, Heidegger wisely notes that unity of apperception, or existence of superstructural and universal patterns of perception and its further processing in each individual. In fact, the unity of apperception is directed towards meeting human needs for influencing the objective reality and making it dependent upon their consciousness. For this purpose, individuals refer to the pre-existing models and frameworks in order to establish a logical connection between the past and the present and planning their intervention into the reality in the future. Unless these patterns are created and adopted by common consent, there is a single-sided influence of reality upon human consciousness rather than mutual dependence. How to cite What is reality?, Papers

To What Extent Is All My Sons a Tragedy Concerned with the Concept of American Materialism free essay sample

To what extent is All My Sons a tragedy concerned with the concept of American Materialism? All My Sons is a play concerned with capitalistic culture being pitted against human decency, in which the culprit is the ‘self-made’ man; an image promoted by the American dream, which states that even an impoverished, disadvantaged youth can attain prestige and wealth through determination, hard work and moral integrity. Joe Keller is this self-made man, one who came from a working class background to become a factory owner. He frequently defines himself as an uneducated man, taking pride in his commercial success without the aid of conventional book learning; however, his business oriented ideology leads him to sacrifice his domestic happiness for his materialistic gain. From the opening page, we get an idea of how fixated the play is with wealth: â€Å"The house is two stories high and has seven rooms. It would have cost perhaps fifteen thousand in the early twenties. † Doing this, Miller promptly establishes in the setting that the Keller’s financial comfort defines them. It seems that Joe Keller is almost obsessed with the idea of making money in order to pass it on. However, it also seems that his good motives are hugely undermined by his interest in material success: â€Å"Kid, walkin’ down the street that day I was guilty as hell, except I wasn’t, and there was a court paper in my pocket to prove I wasn’t, and I walked past the porches. Result? fourteen months later I had one of the best shops in the state again, a respected man again, bigger than ever. † This shows that what matters to Keller is that he eventually restored his business to prosperity. To him, material success is the ultimate goal. Joe is the complete opposite of Chris. His ideals separate him from his father’s materialistic ways. Whereas Joe is fixated with material gain, Chris hopes to maintain a balance between making money, and building a life he can believe in. This idealism prevents him, initially, from acknowledging the reality of the business he is inheriting: â€Å"If I have to grab for money all day long at least at evening I want it beautiful. I want a family, I want some kids, I want to build something I can give myself. However, even Chris’ moral and financial idealism is tested by the lure of material gain. His reference to his money as â€Å"loot† from the war is quickly turned around by simple persuasion from Annie: â€Å" there’s nothing wrong with your money. Your father put hundreds of planes in the air a man should be paid for that. † In response to this, Chris quickly comes around to a perspective that more c losely resembles that of his father: â€Å"Oh Annie, Annie I’m going to make a fortune for you! † (C. K-act one) It seems that Miller is intent on pointing out the flaws with a merely economic vision of the American dream as business success alone. To accentuate this ever present, recurring moral, the character of George is employed to reveal the trail of destruction created by Joe in his quest for economic gain: â€Å"I saw your factory on the way from the station. It looks like General Motors. † For George, the success of the factory is a symbol of the injustice Joe inflicted on both George’s father and the twenty one pilots, of which George is fully aware. Another pivotal character concerning this issue is Sue Bayliss. Presented as a parallel opposite of her husband Jim, she is an exemplary example of how material wealth is the source of significant malcontent. In belated riposte to her husband’s aim to go into research for a living, she states: â€Å"research pays twenty-five dollars a week, minus laundering the hair shirt. † This avaricious view of her husband’s preferred employment undermines the prosperous sentiments behind the American Dream, as does her cynical conclusion regarding Annie and Chris: â€Å" and he’s got money. That’s important you know. If any individual of All My Sons provides as a character whose stability is unchallenged by the attraction or demoralisation of material wealth, Jim is that character. The importance of Jim in a tragedy concerning the abundance of wealth cannot be understated. He provides as a character that has no illusions about his own morality, making him an u nwavering character in the morally testing tribulations. He is keen on going into research, a profession that will no doubt destabilize his financial comfort, but one that he feels will be worth-while and municipally beneficial. In ways that Chris fails to satisfy a faultless stance in play, Jim makes up on. He is ethically idealistic, yet able to ‘see it human’ if necessary; evident in his attitude towards Joe’s ‘crime’. However, he is also fully aware of his monetary situation, jokingly stating: â€Å"I would love to help humanity on a Warner Brothers salary. † It seems unlikely that Jim is in any way influenced by Chris, more than likely the other way around, however, unable to accept that her husband is considering, in her eyes, cutting off her financial comfort purely due to externally inflicted guilt, she loads the blame onto the ‘holy family’, specifically Chris: Every time he has a session with Chris, he feels as if he’s compromising by not giving up everything for research. † Sue is clearly eluded by her dislike of the ‘holy family’, failing to accept Jim’s intentions, similarly Chris is eluded by his idealisms, an d Joe by his aim to presumably stay a free man. Collectively, this leads to a play engulfed by dramatic irony, leading to an anagnorisis of huge proportions. Despite Joe Keller’s initiation in the course of tragic action, his morals and intended outcomes are far from the reality he experiences. It could be said that Joe merely wants to maintain the economic comfort of which his family has become accustomed. This then could suggest that Sue Bayliss provides as an example of a purely ‘wealth orientated’ character, one who has no ulterior-motives or necessitating circumstances. This provides Joe Keller’s character with more a sympathetic quandary, giving the play a defining tragic quality of an antagonist who brings about his own tragic downfall attributable to his unfortunate circumstances or personal flaws. Further proof of the tragic quality of All My Sons is found towards the end of the play, where Chris’ anagnorisis leads to the destruction of his communal family. Chris proclaims: â€Å"But I’m like everybody else now. I’m practical now. You made me practical. † This in itself can be considered tragic, or at least a sad re-percussion of the tragic events of the play. It shows that Chris’ ideals have been replaced by a rather realistic and bleak outlook into the realities that have prevented him from being able to relate to his father’s predicament. There is a momentous breakdown of character towards the end of All My Sons, specifically in Chris and Joe. Chris is distraught by his father’s failure to be anything more than ‘a normal man’, strongly believing that he was better than that. This eruption of immediate confrontation comes as a huge surprise to the audience, who are led to believe, by the likes of Sue Bayliss and George Deever, that Chris is aware of what Joe did, but is simply unable to come to terms with it, adding hugely to the power of the play’s ending. This final act also proves Chris as genuine, or possibly naive, either way he is what we initially thought he was which, if nothing else, provides the ending with an element of satisfaction. Despite knowing that Chris will always fail to see his father’s tainted perspective, Joe continues to use dominant American ideology to excuse his actions: â€Å"It’s dollars and cents, nickels and dimes; war and peace, its nickels and dimes, whats clean? Half the goddam country is gotta go if I go! † This shows that his quest for materialistic gain defines him, he is nothing without it. It also adds significance to his suicide and proof that materialism, specifically financial avidity, cannot contend with a morally substantial reality, but despite this, and despite the expectations of a tragedy, there is a significant feeling of dissatisfaction and a sense that ‘justice has not been done’. This is partly because, despite being significantly avaricious, his motives are undeniably justified. This suggests that Miller’s aim is not to allow the audience to feel any sense of satisfaction, but rather establish a moral, and prove that the quest for material wealth leads to tragedy, rather than deliver from it.